[{"data":1,"prerenderedAt":354},["ShallowReactive",2],{"/projects/panorama":3},{"id":4,"title":5,"body":6,"date":341,"description":327,"extension":342,"favorite":343,"meta":344,"navigation":343,"path":347,"seo":348,"sitemap":349,"stem":350,"tags":351,"thumbnail":352,"__hash__":353},"projects/projects/panorama.md","Panorama",{"type":7,"value":8,"toc":326},"minimark",[9,14,27,34,37,59,61,66,69,75,78,85,88,91,100,104,107,112,117,120,132,136,139,142,145,159,163,170,176,179,185,193,196,206,210,213,223,233,239,242,252,256,259,265,268,285,290,298,306,314,319,323],[10,11,13],"h2",{"id":12},"overview","Overview",[15,16,17,18,22,23,26],"p",{},"Panorama is a deck of ",[19,20,21],"strong",{},"50 cards"," that educates students on the literature surrounding ",[19,24,25],{},"principles of design and visual communication",", organizing them into properties, fundamentals, strategies, and gestalt. By synthesizing commonalities across different sources, it aims to help a new generation of designers make more informed decisions grounded in the field's rich theory.",[15,28,29,30,33],{},"This tool was developed as my final graduation project and was recognized as the best project in that category that year. It later received a ",[19,31,32],{},"national award"," from the Brazilian Design Association in the Branding category. The following article summarizes the thesis detailing the entire process, available below in Brazilian Portuguese (PT-BR). My final presentation is also available, particularly special to me as it demonstrates my early explorations with storytelling through animation.",[35,36],"br",{},[38,39,40,52],"ul",{},[41,42,43,51],"li",{},[44,45,50],"a",{"href":46,"rel":47,"target":49},"https://lume.ufrgs.br/handle/10183/270664",[48],"nofollow","\\_blank","Read the full thesis document"," (PT-BR)",[41,53,54,51],{},[44,55,58],{"href":56,"rel":57,"target":49},"https://www.figma.com/proto/UevDg7J1PwNZ0eSsTl4YKc/PPT-Final---TCC?page-id=0%3A1&node-id=1-1016&p=f&viewport=625%2C3803%2C0.35&t=CAU8vWTqJpUu6mZo-1&scaling=min-zoom&content-scaling=fixed&starting-point-node-id=1%3A1016&show-proto-sidebar=1",[48],"Check the animated presentation",[35,60],{},[62,63,65],"h3",{"id":64},"introduction","Introduction",[15,67,68],{},"Initial exploratory research examined how designers experience the design process and what factors inform design decisions throughout a project.",[70,71,72],"blockquote",{},[15,73,74],{},"“Projects are developed through a sequence of decision-making steps, in which the designer plays an active role in guiding the resolution of a problem.” (Jorge & Jardim, 2019, p. 50)",[15,76,77],{},"Through initial interviews with UFRGS students, I found that the most challenging moment was around idea generation—when designers need to explore possible solutions to a problem and then analyze their feasibility and relevance. This clarified when the target audience feels least confident in their decision-making.",[15,79,80],{},[81,82],"img",{"alt":83,"src":84},"Problem Illustration","/projects/panorama/decision-making.jpg",[15,86,87],{},"A review of existing literature also revealed what typically informs design decisions among more experienced designers. Beyond their maturity, a repertoire of references and similar projects gave them greater confidence in their intuition.",[15,89,90],{},"This led to the central question of the project:",[15,92,93,96,97],{},[19,94,95],{},"How can we help early-career designers",", who haven't yet built this robust repertoire, ",[19,98,99],{},"understand and make better design decisions as they learn their craft?",[62,101,103],{"id":102},"research","Research",[15,105,106],{},"My next step was diving deep into design theory, trying to understand how different authors approach and explain design principles. I collected and analyzed over 250 principles, carefully examining how they could be useful for designers starting their careers. Beyond gathering all of this information, I wanted to find ways to organize these principles that would make them practical and accessible.",[15,108,109],{},[81,110],{"alt":103,"src":111},"/projects/panorama/research.png",[113,114,116],"h4",{"id":115},"literature-review","Literature Review",[15,118,119],{},"The analysis revealed common groupings in how principles work: some describe basic properties of visual elements, others guide fundamental decisions we make in every project, and many offer specific strategies for achieving certain effects. This led to organizing the principles into four key categories that would form the foundation of my tool: Properties, Fundamentals, Strategies, and Gestalt principles.",[15,121,122,126],{},[81,123],{"alt":124,"src":125},"Books","/projects/panorama/books.jpg",[127,128,131],"span",{"className":129},[130],"image-label","Some of the books analyzed throughout this phase",[113,133,135],{"id":134},"field-research-insights","Field Research & Insights",[15,137,138],{},"To ground the theoretical research in real-world needs, I conducted field research through interviews and surveys. This helped validate assumptions and revealed new insights about how designers learn and apply principles in practice.",[15,140,141],{},"The interviews with experienced designers and professors were particularly enlightening, revealing how design expertise develops over time. Many interviewees noted that while some students have natural intuition for design principles, they often struggle to articulate their decisions or explore alternatives beyond their first ideas.",[15,143,144],{},"A survey of 43 early-career designers highlighted specific pain points:",[38,146,147,150,153,156],{},[41,148,149],{},"Difficulty breaking free from initial ideas during ideation",[41,151,152],{},"Uncertainty when making and defending design decisions",[41,154,155],{},"Challenges in translating theoretical knowledge into practical solutions",[41,157,158],{},"A desire for more structured ways to explore visual possibilities",[62,160,162],{"id":161},"defining-the-direction","Defining the Direction",[15,164,165,166,169],{},"After organizing all this research, I needed to understand exactly who I was designing for. I developed ",[19,167,168],{},"three personas"," representing different ways people might use the tool: design students looking to understand principles better, tutors wanting to teach these concepts more effectively, and professionals seeking to expand their visual repertoire.",[15,171,172],{},[81,173],{"alt":174,"src":175},"Personas Photos","/projects/panorama/personas.png",[15,177,178],{},"These personas helped shape requirements for the project and led to an important realization: the tool needed to balance being educational with being practical, something you could learn from but also use actively in your design process.",[15,180,181],{},[81,182],{"alt":183,"src":184},"Personas Details","/projects/panorama/personas-detailed.png",[62,186,188,189],{"id":187},"the-concept-expanding-visual-horizons","The Concept: ",[190,191,192],"em",{},"Expanding Visual Horizons",[15,194,195],{},"The name \"Panorama\" emerged from exploring concepts related to \"vision\" and \"possibilities\". The idea of having a broad view of multiple possible design directions perfectly captured what I wanted to create. This concept of \"expanding your horizon of visual possibilities\" became the foundation for developing the tool's identity.",[15,197,198,202],{},[81,199],{"alt":200,"src":201},"Name Exploration - Mind Map","/projects/panorama/name-exploration-1.png",[81,203],{"alt":204,"src":205},"Name Exploration - Brainstorming","/projects/panorama/name-exploration-2.png",[62,207,209],{"id":208},"visual-development","Visual Development",[15,211,212],{},"Creating the visual identity was particularly challenging because it needed to demonstrate the very principles the tool intended to teach. I explored different approaches, from minimal to expressive, before landing on a solution that felt right: using multiple typefaces in the logo to represent the diversity of visual possibilities, while maintaining clarity and coherence.",[15,214,215,219],{},[81,216],{"alt":217,"src":218},"Logo Generation","/projects/panorama/logo-generation.gif",[127,220,222],{"className":221},[130],"Variations explored through the ideation phase",[15,224,225,229],{},[81,226],{"alt":227,"src":228},"Selected Logo","/projects/panorama/selected-logo.png",[127,230,232],{"className":231},[130],"Selected variation",[15,234,235],{},[81,236],{"alt":237,"src":238},"Logo Typefaces","/projects/panorama/logo-types.png",[15,240,241],{},"The color system and illustrations followed similar thinking. Each category received its own vibrant color, making the cards easy to organize and identify. For the illustrations, I developed a style that could demonstrate each principle clearly while maintaining a cohesive look across all 50 cards.",[15,243,244,248],{},[81,245],{"alt":246,"src":247},"Visual Explorations","/projects/panorama/visual-card-tests.png",[127,249,251],{"className":250},[130],"Different initial explorations on card styling, colors, and visual languages",[62,253,255],{"id":254},"the-final-tool","The Final Tool",[15,257,258],{},"Panorama ended up as a set of 50 cards (45 principles plus introductory cards for each category). Each card works as both a reference and a practical tool, featuring an abstract illustration that demonstrates the principle, a clear description, and connections to related concepts. I also developed packaging that protects the cards while keeping them easily accessible, and a guidebook that explores each principle in depth.",[15,260,261],{},[81,262],{"alt":263,"src":264},"Panorama Mockup","/projects/panorama/mockup-04.jpg",[15,266,267],{},"Each card features:",[38,269,270,273,276,279,282],{},[41,271,272],{},"An abstract illustration demonstrating the principle",[41,274,275],{},"A clear, concise description",[41,277,278],{},"Related principles for further exploration",[41,280,281],{},"Category identification through color",[41,283,284],{},"Examples of practical application",[15,286,287],{},[81,288],{"alt":263,"src":289},"/projects/panorama/mockup-01.jpg",[15,291,292,295],{},[81,293],{"alt":263,"src":294},"/projects/panorama/mockup-05.jpg",[81,296],{"alt":263,"src":297},"/projects/panorama/mockup-06.jpg",[15,299,300,303],{},[81,301],{"alt":263,"src":302},"/projects/panorama/mockup-07.jpg",[81,304],{"alt":263,"src":305},"/projects/panorama/mockup-08.jpg",[15,307,308,311],{},[81,309],{"alt":263,"src":310},"/projects/panorama/mockup-02.jpg",[81,312],{"alt":263,"src":313},"/projects/panorama/mockup-03.jpg",[15,315,316],{},[81,317],{"alt":263,"src":318},"/projects/panorama/mockup-09.jpg",[62,320,322],{"id":321},"impact-learnings","Impact & Learnings",[15,324,325],{},"This project taught me a lot about bridging theory and practice in design. It showed me how physical tools can make complex concepts more approachable and how important it is to keep testing and refining ideas with real users.\nThe most rewarding part was seeing how designers interacted with the cards, discovering new possibilities and making connections between different principles. It reinforced my belief that we can make design theory more accessible without oversimplifying it.",{"title":327,"searchDepth":328,"depth":328,"links":329},"",2,[330],{"id":12,"depth":328,"text":13,"children":331},[332,334,335,336,338,339,340],{"id":64,"depth":333,"text":65},3,{"id":102,"depth":333,"text":103},{"id":161,"depth":333,"text":162},{"id":187,"depth":333,"text":337},"The Concept: Expanding Visual Horizons",{"id":208,"depth":333,"text":209},{"id":254,"depth":333,"text":255},{"id":321,"depth":333,"text":322},"2023","md",true,{"subtitle":345,"org":346},"A tool for understanding design principles","UFRGS","/projects/panorama",{"title":5,"description":327},{"loc":347},"projects/panorama",null,"/projects/panorama.thumbnail.jpg","QMAZ2Oe22ojlU5zI9PmDmghAbljijOeQo0HTG_4UP8M",1773346322995]